HOW MOTHER DESIGN TURNED A SÉANCE INTO A NEW IDENTITY FOR PURPLE GARDEN

Summary from the TLDR Design newsletter

Mother Design began Purple Garden's rebrand with a séance, chakra reading, and automatic drawing workshop, using the resulting forms and feelings to build an identity around spirituality as “A Living Practice.” A whimsical wordmark, crystal-like guidance glyph, warm purple palette, tactile imagery, living typography inspired by cymatic patterns, and expressive motion create an immersive system without relying on familiar psychic-industry clichés. The process moved between physical experimentation, traditional design software, and AI tools, deliberately introducing unpredictability into both the creative process and the finished identity.