PINTEREST UNLOCKS PREMIUM INVENTORY FOR PROGRAMMATIC BUYERS, SCALING HIGH-INTENT DISCOVERY

Summary from the TLDR Marketing newsletter

Pinterest has made Programmatic Deals widely available in select markets, letting advertisers buy its video and display inventory through platforms like Amazon Ads and Google Display & Video 360. The move gives brands easier access to Pinterest's high-intent audience within existing media plans. The platform now reaches 640M monthly users.