IN A ZERO-CLICK WORLD, YOUR BEST MARKETING DOESN'T SHOW UP IN YOUR ANALYTICS

Summary from the TLDR Marketing newsletter

In a zero-click world, last-click attribution misses the content that builds trust long before a purchase. Tutorials and videos can influence buyers for years without getting credit for the sale. Talk directly to customers to learn what convinced them to buy and what keeps them loyal. Use AI to analyze their responses and uncover what your metrics miss.