TLDR Founders · STRATEGIES & TACTICS
KEEP THE SAAS ADVANTAGE. KILL THE SAAS PLAYBOOK
Summary from the TLDR Founders newsletter
Air had added AI features and more than 50 generative models, and its business had accelerated only a little. So the team changed how it sold the product and what customer success was asked to do. Every new contract and renewal included AI credits, with overage rates negotiated into the deal. Customer-success quotas shifted to adoption, giving the team a reason to help customers use what they'd bought. Usage figures arrived every morning. Air reports that AI action-credit usage rose 15-fold in five months.