EAST SURREY COUNCIL REVEALS IN-HOUSE BRAND IDENTITY AHEAD OF 2027 LAUNCH

Summary from the TLDR Design newsletter

East Surrey Council's new identity was developed entirely in-house by designers from six local authorities at no additional cost to taxpayers ahead of the authority's April 2027 launch. The selected mark uses layered leaf-like forms to reference the region's contours and countryside while hiding a lowercase “e,” with colors representing woodland, countryside, community, waterways, and heritage, and Lexend providing accessible primary typography. The identity will be introduced gradually as existing signage, vehicles, and other assets reach scheduled replacement points, minimizing waste and transition costs.