TLDR Founders · STRATEGIES & TACTICS

HOW HARVEY IS BUILDING A FRONTIER MARKETING ORG

links.tldrnewsletter.com6 min read

Summary from the TLDR Founders newsletter

Harvey wanted a tailored demo film for hundreds of sales accounts, but each early attempt needed 15 to 20 minutes of back-and-forth. It first built reusable product screens and a library of animations in Figma. Agents then chose from 44 demo flows and used sales-call context to write each account's script. Harvey reports making 36 films in 69 minutes. Every film had a row in a shared tracker, and the rendering system produced contact sheets to flag clipped text and stray pointers before anyone watched.