HOW TO USE METRICS IN A FUNDRAISE

Summary from the TLDR Founders newsletter

A healthy average growth rate can hide months when the business shrank. Before a fundraise, be ready to explain those swings and the assumptions behind each number. If you count active users by monthly logins, know what happens when the window shrinks to a day. The metrics you lead with should address the biggest doubt about your plan. For a startup counting on enterprise customers, that means showing it can win an enterprise sale.