HOW TWO SIMPLE DOTS GAVE PICTOPLASMA A FRESH PERSONALITY FOR 2026

Summary from the TLDR Design newsletter

andstudio transformed Pictoplasma's deliberately neutral identity around the positioning “Never faceless,” giving the character-design festival its own personality without competing with the work it showcases. A customized version of Lift Type's Melun adds a glyph containing two dots that function as eyes, allowing typography itself to become a character through pareidolia while colors and layouts change between festival editions. The same two-dot device extends into motion, print, installations, tattoos, and guerrilla applications, creating a playful system simple enough to work within the festival's limited budget.