EXPERIENCE PLANES – THE BIG 4: WHO, WHAT, WHERE, AND WHY OF EXPERIENCES

Summary from the TLDR Design newsletter

Picking a single lens such as customer, shopping, or brand experience quietly shapes a design conversation before any design begins. Four experience planes widen the view: who is involved, what they are doing, where it happens, and why the organization offers it. Five examples, from license renewal to food delivery, show frustration often sitting in the connections between places.