WHAT DOESN'T GET CHEAPER

Summary from the TLDR Marketing newsletter

AI is making websites cheap enough to build for short-term experiments and one-off events that previously weren't worth the cost. However, enterprise websites still require complex integrations. AI can automate production and support decision-making but cannot eliminate the human effort needed to align stakeholders. Generative tools also create collaboration challenges when multiple companies need to edit the same work. As production costs fall, experimentation will expand while complex projects remain expensive because coordination still requires people.