WHAT POKEMON POKOPIA TAUGHT ME ABOUT THE FUTURE OF MARKETING

Summary from the TLDR Marketing newsletter

Creativity comes from experimenting and adapting rather than simply generating a finished result. As AI makes content production faster, marketers risk losing the problem-solving and creative judgment that come from hands-on work. A study in 2024 found AI-assisted stories were rated as more creative but also more similar to one another. To stand out, teams should automate repetitive tasks while protecting time for play and experimentation to develop distinctive taste.