HOW WE INCREASED ORDERS BY 9% WITHOUT A DISCOUNT CODE

Summary from the TLDR Marketing newsletter

A South American gift company increased orders by 9% by adding 2 free services to its checkout summary without offering a discount. Research showed customers hesitated at the final price and wanted better value. The test highlighted existing benefits, including premium gift wrapping and a satisfaction guarantee, with both listed as free beside the total. This reframed the purchase around what customers received rather than just what they paid.