2026 DELOITTE HALLOWEEN SURVEY: A TREAT OF A TRADITION

Summary from the TLDR Marketing newsletter

92% of US households plan to celebrate Halloween in 2026, with average spending expected to reach $285 per household. 56% of retail shoppers plan to start shopping by September, while early shoppers expect to spend 1.7X more than others. Price and value drive purchase decisions, and 32% of Halloween shoppers expect to use generative AI for product recommendations and comparisons.