TLDR Founders · STRATEGIES & TACTICS

GTM IN GIT

links.tldrnewsletter.com9 min read

Summary from the TLDR Founders newsletter

Put as much of your GTM operations into git so agents can reason over them, test, and scale. Give agents the context and tools to understand the system, investigate a problem, and help implement a change. Agents make analysis easier to produce, so business context and tools need to work across interfaces, with evals to check that answers remain consistent. Every GTM operator needs reliable data, research, and an environment to make decisions quickly. Do as much GTM operating work as possible with coding agents, and keep the logical brain in git.