CASH-STRAPPED AMERICANS TAP HOME EQUITY AND AI TO KEEP SPENDING

Summary from the TLDR Marketing newsletter

Consumers are maintaining spending despite higher prices by finding ways to offset rising costs. Grocery prices are up 32% since 2020, yet spending on cars, clothing, and restaurants still increased in August. Some consumers are using credit or drawing from savings while others are cutting costs elsewhere. AI is also becoming a budgeting tool, with one consumer using ChatGPT to compare grocery prices and save about $100 a month.