EXPERIENTIAL MARKETING TREND: BRAND GAZETTES

Summary from the TLDR Marketing newsletter

Brand gazettes are becoming a way for brands to extend physical events into tangible content experiences. Publications are designed specifically for an activation and give attendees something to read and keep after the event. Grey Goose used its Gazette to tell stories about the brand's French heritage while Disney recreated the fictional Runway magazine from The Devil Wears Prada 2 as a real 90-page issue. QR codes and other interactive elements can also connect print content to digital experiences.