PREDICTION: THE NEXT MASSIVE GOOGLE UPDATE IS AROUND THE CORNER

Summary from the TLDR Marketing newsletter

Google tends to rewrite its documentation shortly before a major update, and it has just rewritten its guidance on AI content and authorship. Publishing AI text at scale without manual review now counts as little to no effort, and invented authors with AI headshots count as deception. The GEO tactics built to win AI answers, including self-ranking listicles and paid mentions, repeat old SEO spam patterns that Google has historically shut down. Cutting or consolidating scaled content before an update is often easier than recovering after one.