BUILDING ADVERTISING FOR THE WAY PEOPLE USE AI

Summary from the TLDR Marketing newsletter

OpenAI is testing visual ads in ChatGPT that show products and services through images during image generation. The format lets advertisers demonstrate products in use and link to more information. ChatGPT Ads are also adding conversion tracking and attribution through partners including Hightouch, Tealium, LiveRamp, AppsFlyer, and Triple Whale. Testing starts in the US later this month.