HOW TO PRICE AND PACKAGE FOR D2C WITHOUT BREAKING YOUR GAME ECONOMY

Summary from the TLDR Marketing newsletter

Only 2-3% of players spend money in mobile games, making the first purchase especially difficult when it requires leaving the app. Publishers should assess the game economy before setting D2C offers. Extra entitlements can outperform discounts because they preserve revenue per purchase while adding value. Direct checkout reduces friction. Creator codes, loyalty currencies, and exclusive web content can drive purchases without lowering prices.