TLDR Marketing · RESOURCES & TOOLS
APPLE HAS FAR-REACHING PLANS TO BLOCK HUNDREDS OF PROGRAMMATIC DATA COMPANIES FROM IOS
Summary from the TLDR Marketing newsletter
Apple's iOS 27 may expand WebKit's blocking of ad tech beyond companies such as The Trade Desk, LiveRamp, and ID5. A new remote list reportedly covers hundreds of CDPs, DMPs, DSPs, data sellers, and identity providers. Apple can now add or remove companies without an iOS update, and vendors may not know their status.