TLDR · BIG TECH & STARTUPS

WHY MUSE MAY NEVER NEED ADS

mbi-deepdives.com13 min read

Summary from the TLDR newsletter

Meta is one of the very few companies that can monetize a personal agent through advertising without ever showing an ad inside the agent itself. The company can keep ads out of the Muse app and still get paid for it on Facebook and Instagram. Every Muse errand can be an incremental signal. Meta can indirectly monetize Muse until enough demand has been aggregated for it to start with direct monetization.