WHO'S BUYING CHATGPT ADS?

Summary from the TLDR Marketing newsletter

ChatGPT Ads adoption is accelerating, with roughly 15K companies detected using OpenAI's ad tracking pixel. Early adopters skew toward software and tech, growth-stage companies, and US businesses. Reddit advertisers show the strongest overlap, with 9.6% also using ChatGPT Ads. Companies already investing in ChatGPT visibility are also far more likely to advertise there, suggesting some businesses are beginning to treat ChatGPT as a broader acquisition channel spanning organic visibility, referrals, and paid ads.