FREELANCER OR FULL-TIME? LET THE WORK DECIDE

Summary from the TLDR Marketing newsletter

Choose a staffing model based on the work, not just the workload or budget. Ongoing work that requires ownership and institutional knowledge points toward a full-time hire. Temporary workload spikes or specialized projects are better suited to freelancers or contractors. Contract-to-hire can bridge the gap when it's unclear whether a need will become permanent. Distinguish a temporary capacity problem from an ongoing role before adding headcount.