TLDR Design · OPINIONS & TUTORIALS
THE FASTEST GUN IN UX: WHY YOUR TEAM IS TELLING THE WRONG STORY
Summary from the TLDR Design newsletter
Designers are rushing through their process to prove value through speed, but the real contest is winning stakeholder alignment, where they are both vulnerable and well positioned. The "Fastest Gun in the West" hijacks planning by anchoring early on an idea, using vague agile language, and pressuring designers to produce polished mockups that lock in unexamined assumptions while research is dismissed as slow. Since designers can't outrun someone shooting from the hip, they should use low-fidelity tools like scenario storyboards and PRFAQs to engage stakeholders on mental models and outcomes.