TLDR Design · NEWS & TRENDS
YOU'LL EITHER LOVE OR HATE THE FORMULA E LOGO – AND THAT'S THE WHOLE POINT
Summary from the TLDR Design newsletter
Formula E's new identity by MOX centers on a deliberately divisive logomark that combines an F and E at a 30-degree angle to convey speed and momentum. A bespoke type family based on AP Gavel expands the system with condensed italics for energy and a monospaced style for technical data, complemented by Inter for longer copy. Surge Purple, Signal Orange, and Electric Lime add a distinctive palette designed to give the championship a more expressive identity as it enters its GEN4 era.