INCA KOLA REBRANDS AS THE WORLD'S OTHER COLA WAR HEATS UP

Summary from the TLDR Design newsletter

Inca Kola simplified its identity in 2016 by removing elements such as Peru's silhouette and its founding date, creating a cleaner, more modern logo but prompting criticism that the brand is losing some of its distinctly Peruvian character. Rather than relying on explicit national symbols, the new system emphasizes belonging through imagery of social gatherings and food, while turning the logo's distinctive shape into a flexible framing device. The identity also expands into sound with a four-note mnemonic created from traditional glass cola bottles, reinforcing familiar brand associations while modernizing the overall experience.