MOKSI GIVES GIFTTREES THE CONFIDENCE TO BE BOTH GOOD AND PROFITABLE

Summary from the TLDR Design newsletter

GiftTrees worked with MOKSi to reposition itself as a profitable business that creates positive environmental and social impact, centered on the proposition “impact made easy” and an intentionally upbeat, anti-guilt tone. The refreshed identity combines a leaf-and-bow logo, expressive typography, green with vibrant purple, orange, and red, and positive imagery to distinguish the company from traditional charity and sustainability branding. The result gives GiftTrees a clearer way to unite people, planet, and profit while supporting its ambition to scale from more than five million trees planted toward one billion.