APPLE'S PERFECT IPHONE DUO TIKTOKS NAIL FOLDABLE PHONE MARKETING

Summary from the TLDR Design newsletter

Apple is leaning into playful, social-first marketing for the iPhone Duo with a series of TikTok sketches that showcase the foldable's versatility in everyday scenarios, from a mini laptop to a portable movie screen. Unlike Apple's typically minimalist campaigns, these ads spend more time explaining the product's use cases, reflecting the challenge of introducing its first foldable into a market where rivals like Samsung, Huawei, and Honor already have years of experience.