BRAND AS SOFTWARE

Summary from the TLDR Design newsletter

In-house brand teams have become service desks: at Ramp, a Slack help channel logged more than 375 requests in six months. Brand as software carries a company's point of view, product truths, and design decisions into the work itself, with artists setting the bar and builders codifying it. A Slack agent there already turns an attached doc into a near-final deck in one pass, so designers spend time on work no system can predict.