HOW TO USE CUSTOMER LANGUAGE FOR POWERFUL MARKETING COPY

Summary from the TLDR Marketing newsletter

Pull customer language from 15 to 20 recent reviews, support tickets, sales calls, Google Ads search terms, and AI conversations. Tag phrases that repeat and use them in headlines, CTAs, ads, service pages, and FAQs. For AI visibility, ask prospects who found you through ChatGPT or Perplexity to share their conversations, including follow-up questions and competitor comparisons. Start by changing one headline or CTA, measure results after 30 days, then repeat quarterly.