CLIPPING 101: INSIDE THE CLIPPING ECONOMY

Summary from the TLDR Marketing newsletter

Clipping is emerging as a performance-based distribution model where brands pay networks of creators to turn existing content into short-form clips and only pay when posts reach verified view thresholds. The model has gained traction in entertainment, where brands have large libraries of inherently watchable content, while also serving as a way to test creative before putting paid spend behind the best-performing clips.