HOW TO USE GOOGLE VEO TO CREATE VIDEO ADS FOR PMAX AND DEMAND GEN

Summary from the TLDR Marketing newsletter

Google Veo lets you turn existing static assets into 5 or 10 second video ads for Performance Max and Demand Gen campaigns. Strong, high resolution product images matter because the tool animates two images into sequential scenes and supports 16:9, 9:16, and 1:1 formats. The two 30 character headlines should focus on the ad message rather than branding since the business name already appears first. Advertisers should test Veo as a low cost way to refresh creative and evaluate clicks and website engagement alongside conversions.