TLDR Marketing · STRATEGIES & TACTICS
IS THIS THE LAST PLACE TO AUTOMATE?
Summary from the TLDR Marketing newsletter
Use AI to research prospects, but write the outreach yourself. Find a genuine connection on LinkedIn, tie it to a specific buyer problem, and address likely objections before they come up. Write 50 emails Monday through Wednesday, send them Thursday and Friday, then follow up within 48 hours over the weekend. On intro calls, skip generic discovery questions and let the buyer talk. If someone asks to reconnect later, respect the timing and nurture them with useful insights instead of “just checking in” messages.