61 MILLION CONSUMERS ASK AI WHAT TO BUY. THEN THEY BUY IT ON AMAZON

Summary from the TLDR Marketing newsletter

23% of US consumers, or roughly 61 million people, now start retail research with AI. Average AI-assisted spending rose 17% from $889 in June to $1,039 in August. Yet 60% of AI-assisted purchases still close on Amazon. In a controlled test, 40% of consumers chose a marketplace even when told other retailers offered the same product, price, shipping, and returns.