HOW TO USE AI TO BE MORE CREATIVE

Summary from the TLDR Marketing newsletter

Refining an idea with AI made it rated 30% more creative than not using AI at all, though the type of AI feedback needs to match the idea's maturity. Mature ideas refined through AI-written text came out 18% more creative than the same ideas refined through AI-generated images. Vague ideas benefited more from AI images instead. Images make an idea feel finished and discourage further refinement, while text leaves gaps that force more imaginative thinking.