BLOGGING STATISTICS 2026

Summary from the TLDR Marketing newsletter

Reported blog performance just hit an all-time low, with only 13.9% of respondents calling results strong, and the cause traces back to abandoned tactics rather than AI. Influencer collaboration, the single strongest predictor of success in the dataset at 2.6x the benchmark, has dropped from 25% of respondents in 2017 to 7% today, while original research, keyword research, and formal human editing have all declined too. AI use jumped from near zero to 92% in three years, yet users and non-users report strong results at the same rate, with only non-users skewing toward disappointing ones.