WHY ACTIVITY WINS CUSTOMER ENGAGEMENT

Summary from the TLDR Marketing newsletter

Traditional ads are losing attention as consumers tune out repetitive, sales-heavy formats. 88% of Gen Z and millennials ignore most ads, while 85% stay loyal to brands that feel genuine. Activity-based campaigns offer a different approach by motivating people to participate rather than simply buy. 65% of consumers say they're more likely to engage with or purchase from brands that motivate people to get active.