AI AND GOOGLE UPDATES TO KNOW

Summary from the TLDR Marketing newsletter

Google is reducing publishers' opportunities to earn search traffic as AI features take up more space. New sports features bring play-by-play updates and fantasy recommendations directly into Search. OpenAI is reportedly restricting some competitor ads in ChatGPT. Meanwhile, 41 of the 50 biggest US news sites saw traffic decline year over year. Several publishers have linked traffic losses to AI Overviews and AI Mode, while some are responding by investing more in direct audiences and reducing reliance on search.