ARE WE BUILDING BRANDS FOR A WORLD THAT NO LONGER EXISTS?

Summary from the TLDR Marketing newsletter

Brands still rely on growth tactics built for a simpler, more stable world. This piece argues for a “both/and” approach. Keep evidence-based marketing principles while accounting for trust, context, and long-term consequences. Set rules against manipulative tactics. Use brand touchpoints to explain real-world decisions. Dedicate 10% of activity to retention, employee pride, and referrals.