"PROOF OF HUMANITY" IS THE BIGGEST MARKETING OPPORTUNITY RIGHT NOW

Summary from the TLDR Marketing newsletter

66% of people under 30 already react negatively when a business visibly uses AI in its ads, a reversal for the generation assumed to be AI's biggest fans. That backlash is turning restraint itself into a content opportunity, since publicly declaring what a brand won't automate can work as marketing in its own right, not just a compliance footnote. Aerie's pledge to skip AI-generated models became its most-liked Instagram post ever, with a 23% sales bump the same quarter.