APPLE IS DESIGNING ITS OWN GAME CONTROLLERS FOR IPHONE, COULD BE BEATS BRANDED

Summary from the TLDR Design newsletter

Apple is reportedly developing its own game controllers for iPhone, with beta code revealing two models that include thumbsticks, a D-pad, haptic feedback, and potentially built-in motion controls. The controllers may launch under the Beats brand, offering a more affordable option while strengthening gaming across iPhone, iPad, Mac, and Apple TV, where Apple continues to expand support for AAA titles and dedicated gaming accessories.