A LOOK INSIDE MY CAREER AS A B2B PRODUCT MARKETING MANAGER IN IT

Summary from the TLDR Marketing newsletter

Anya's path from product management into B2B product marketing shows how product experience can lead naturally into PMM. She studied computer science and later earned a master's in Product Development Management of IT Services. She gained product experience and took on marketing responsibilities at a small IT company. A professional blog helped her organize and deepen her knowledge. Later, mentoring helped her recognize that her marketing experience could translate into PMM, leading to a mid-level role at a B2B SaaS startup.