10 COMMON LOGO DESIGN MISTAKES THAT MAKE BRANDS LOOK UNPROFESSIONAL

Summary from the TLDR Design newsletter

Ten recurring mistakes make brands look unprofessional, according to a new logo design guide, from skipping brand strategy to cramming too many ideas into one mark. Other flagged missteps include trendy typefaces, unnecessary effects, overly detailed forms, generic stock symbols, and designing only in color instead of testing black-and-white first.