MAKE POSTEINGÄNGE SEXY AGAIN

Summary from the TLDR Marketing newsletter

Welcome emails already draw close to four times the click rate of a regular campaign, proof that readers respond fastest to something that feels personally addressed to them. Newsletters that open on a specific moment or an odd, memorable detail get read as correspondence instead of content to skim past. Confiding in a reader works better than performing for an audience, since specificity is what makes writing sound like an actual person rather than a content calendar. Replying when someone writes back extends that same logic into a growth strategy, not just a courtesy.