DO 3-DAY OR 7-DAY TRIALS PERFORM BETTER?

Summary from the TLDR Marketing newsletter

For mobile apps, 7-day trials convert 10% better than 3-day trials overall, with paywall-to-paid conversion rising from 1.55% to 1.70%. The difference is larger on Android, where 7-day trials deliver a 20% lift, compared with 5% on iOS. However, results vary by region. In North America, 3-day trials outperform 7-day on iOS, while 7-day performs better across most Android markets. The data suggests trial length should be tested by platform and region.