BUILD VS. BUY: MARKETING TOOLS IN THE VIBE CODE ERA

Summary from the TLDR Marketing newsletter

AI is changing how marketing teams should think about build vs. buy. Teams should build when customization or proprietary data creates an advantage, and buy when vendors handle complex infrastructure that's expensive to maintain. They also warn against letting vibe-coded tools become one-off projects that only one person uses. When evaluating software, ask what would break if you canceled it and whether you're buying the product or simply a way to organize data you already own.