CAPTURE ATTENTION THAT LASTS WITH 15-SECOND ENGAGED VIDEO VIEWS

Summary from the TLDR Marketing newsletter

Reddit launched a 15-second Engaged Video Views goal that optimizes video ads toward users likely to watch for at least 15 seconds or to completion. It's designed for longer-form creative such as product demos and testimonials, with advertisers paying only for qualifying views. Alpha testers saw average gains of 51% in 15-second view-through rate and 71% in completion rate. The feature is now available globally in public beta, with split testing available to compare it against 6-second views.