HOW TO FIND AND PITCH REAL CASE STUDIES FOR DIGITAL PR WITH BECCA PEEL

Summary from the TLDR Marketing newsletter

Case studies are becoming a critical part of digital PR because journalists need real people who can make data credible, relevant, and harder to replicate with AI. PR teams should start with their own networks, then verify each person through signals such as LinkedIn, business listings, websites, and direct calls before pitching. Strong case studies offer a genuinely new insight, connect directly to the campaign data, and give journalists an exclusive human angle they cannot simply find through Google.