4 FUNNEL FIXES

Summary from the TLDR Marketing newsletter

A creator with 10K email subscribers and a paid community had a solid foundation, but an audit uncovered 4 ways to grow revenue. First, fix leaks in the opt-in flow with a thank-you page and by removing double opt-in. Then, encourage monthly members to switch to annual plans for more upfront revenue and stronger retention. From there, build evergreen onboarding and cancellation sequences, and add monthly promotions to drive more signups without relying solely on regular emails.