THE PAGES YOUR AGENCY BUILT TO WIN AI CITATIONS JUST LOST HALF OF THEM

Summary from the TLDR Marketing newsletter

ChatGPT and Google are reducing visibility for the listicles and comparison pages that have powered many agency AI visibility programs since 2024. ChatGPT citations for listicles fell 50.5%, from 15.77% to 7.80%, after its August 6 update, while product pages rose to 16.39% of retrieved pages. Brands should audit citation performance by page type and invest more in primary product and pricing pages that provide specifications and real information directly on the vendor's domain. AI visibility now favors useful source material over pages built mainly to match "best," "top," or "vs" queries.